How to choose gift packaging design

   Gift as a special purpose goods, in the packaging design is different from the packaging of general goods, general goods are only the purchaser's own consumption, often pay attention to economic benefits, and the gift is used to give to others, it should reflect the gift giver's mind, so gift packaging should be more exquisite than general commodity packaging.
On the one hand, it is for the purpose of protecting the gift, and on the other hand, it is also to make the gift appear more solemn. A desirable gift, with decent packaging, is the icing on the cake, a gift with beautiful packaging, is a pleasing thing for both parties. Gift packaging design should pay attention to the following points:

Targeted:
   Gift packaging is generally used for wedding, birthday, festival, celebration, visit, condolences and other occasions, in its packaging design should be targeted, and reflect the particularity and use of different kinds of gifts. For example, gift packaging designed for men should consider highlighting the masculine atmosphere; The packaging designed for women should reflect a sense of tenderness; Gift packaging designed for children should have lively characteristics.
Another example: Christmas candy, jewelry stores will launch Christmas gift boxes, Christmas trees, Santa Claus, snow and other shapes, small gift packaging can also set off the festive atmosphere.
Temperamental:
   The gift itself is a message, so the gift itself packaging can not ignore the mood. For example: jewelry is often a messenger of love, its packaging is extraordinary, the past packaging is just an open plastic box or silk bags, now found that there are many more emotional packaging.
High-grade type:
   As a gift item, the gift not only expresses the honor of the gift, but also reflects the identity of the gift giver, so the gift packaging should pay attention to the form of packaging and packaging materials. Today's packaging has developed from natural materials in the past to synthetic materials, from a single material to composite materials, greatly enriching the choice of materials for packaging.
How to choose the right materials to reflect the high-grade gift packaging, it is necessary to study and discuss. As a designer, in addition to the design concept of innovative consciousness, it is necessary to understand and analyze the structure, performance and general processing methods of various materials in order to achieve the best effect of gift packaging. As high-grade gift packaging materials are paper, metal and so on.

   There are many varieties of paper, can be divided into instant gift packaging paper and the gift itself packaging paper, the former is the gift of goods, this paper has coated paper, aluminum foil paper, wrinkle paper and art paper, they have different texture, elasticity, softness, toughness and tear not broken, waterproof and other characteristics. They are often paired with decorative belts and cards and decals, and different gifts should choose the right paper materials in order to maximize the gift packaging.
   In order to make the gift with high-grade, many gift packaging also like to choose metal materials, such as iron, aluminum, etc., with a precious sense of gold and silver, and conducive to processing modeling and printing, high-grade materials do not necessarily reflect the high-grade of the gift, it depends on whether the designer is used properly.
Features:
   Different gifts are produced from different places, so the gift packaging should emphasize the design creativity, highlight the national or local style, and reflect the personality characteristics of cultural taste.